When your calendar isn’t full…
Making Ends Meet Is Hard
Paying Your Bills Is Difficult
You Feel Undervalued And Overwhelmed
All you need to take control of your marketing, and to become fully booked is a simple, boring, 4-step marketing system that we like to call The Fully Booked Marketing System.
Take control of your marketing by joining the Fully Booked Challenge, implementing this marketing system, and you can fully book your calendar in the next 30 days.
We've identified 4 "Success Accelerators" that you need to successfully implement the system in less than 13 days, and become fully booked in less than 30!
Success Accelerator #1
The Fully Booked Challenge Training Course
We like to make things as simple as they possibly can be. Each day has a specific mission.
Booked Your 2 Onboarding Calls. On the first day we get you to book your two onboarding calls for The Fully Booked Engine. As part of the challenge we are gifting you 2 FREE Onboarding calls (worth $299) to help make your transition to using The Fully Booked Engine as seamless as possible.
Logged In To The Fully Booked Engine. The next thing we want to make sure you can do is to login to The Fully Booked Engine software. We have a detailed video guiding you on how to do this. We also invite you to explore some of the training we have on The Fully Booked Engine for those of you who are fast movers!
We want to lay the foundations for your success early on in the program. To do this, the mission for Day #2 is to complete The Limitless Photographer course. In this course, we help you adopt the mindset you need to succeed.
Completed The Limitless Photographer Training Course.
Understand The "YOUR SUCCESS" framework. You will have an understanding of the key principles, ideas, and perspectives you'll need to have to be consistent and success in the long run.
Understand That You Define Your Success. By the end of this training course, you will understand that you define your success, and you alone are responsible for achieving it. You will begin your transformation by adopting the mindset of a "Photography Entrepreneur".
Day #3 will cover some basic house keeping such as joining the community group, getting the weekly calls added to your calendar, downloading your checklist, and introducing yourself to the group, but you will also complete our "Creating Your Ideal Client Avatar" training which is a key foundational course to the challenge.
Joined The Workplace Community. On Day #3 we invite you to join our exclusive Fully Booked Challenge community. You will get acquainted with the group, and take care of some house keeping such as adding the weekly calls to your calendar.
Created Your Ideal Client Avatar. Understanding your ideal client avatar is an absolutely mission critical foundation to becoming a fully booked photographer. The problem is, most people who talk about it don't actually help you discover who yours is. We've developed a very specific framework that actually allows you to walk away from this day of training with a completed Client Avatar!
In Day #4 of the training, we start to dive into the important numbers you need to know to become a fully booked photographer. Understanding your key Marketing numbers and metrics is critical to be able to measure the performance of your campaigns.
Completed the "Know Your Numbers" training course. This is a simple course designed to help you understand the most important numbers in your business and in your marketing.
Created Your 6D Marketing Campaign Plan. After you discover your important numbers you will then create your 6D Marketing Campaign Plan. This will include the key numbers you need to know to understand if your marketing campaign is successful or not!
In Day #5 of the training, we help you understand the importance of creating magnetic offers. Your magnetic offer is what you will use to attract your ideal clients and generate leads for your business.
Completed the "Create Your Magnetic Offer" training course. This is a simple course designed to help you understand the purpose of offers, why they're needed, which one you should use, and how to create yours.
Created Your Magnetic Offer. After you have completed the training, your job will be to create your own magnetic offer using the training provided.
In Day #6 of the training, we introduce Facebook Ads. We give you a deep understanding of the anatomy of a Facebook Ad, and also share our Facebook Ad Copy formula that has helped photographers generate thousands of leads.
Completed the "Introduction To Facebook Ads" training course. After going through the training you will understand the make up of a Facebook Ad and the purpose of each part. You will also understand why Facebook Ads are so important for photography studios to stay fully booked.
Understanding Of Ad Copy, Plus Examples. From this training day you will also have an understanding of our ad copy formula and why it works. You will also see examples of ad copy that performs and works well.
In Day #7 of the challenge it's time to write your ad copy! We share our ad copy inspiration file as a bonus to help you with this process.
Written Your Ad Copy. Once you have used our inspiration file and the training to write your ad copy you will then post it in the challenge community group for feedback!
In Day #8 of the challenge, we introduce "Scroll stopping" Facebook Ad Images to you. A LOT of photographers leave Day #8 in shock and awe as they finally understand what images work best for attracting high quality clients through Facebook ads. HINT: It's NOT award winning photographic artwork!
An Understanding Of The Purpose Of Facebook Ad Images. Most people who try to advertise on Facebook get this wrong. Your image has one main job - stop the scroll. You'll get a deep understanding of the true purpose on Day #8.
Knowing What Images Work Best. After you have completed the training, you will know what types of images work best for photographers for Facebook Ads.
Create Your Own 2 Images For Your First Campaign. Once you have gone through the training, your job will be to choose your own 2 scroll stopping images and post them in the group for feedback!
In Day #9 of the training, we help you set up the basics of your Facebook account, which will take less than 20 minutes in total!
Created Your Business Manager. The Business Manager is what we'll use to manage al of our ads. This is an important part in the set up process, and can be done in 2 minutes tops.
Set Up Your Ad Account. Once you have the business manager set up, we'll show you how to complete the rest of your settings, including setting up your ad account. This will take you less than 10 minutes!
In Day #10 of the challenge, we dive into some training on understanding Facebook Campaigns and how to set them up correctly. Most photographers get this WRONG.
A Deeper Understanding Of Facebook Campaign Structure. You will understand the fundamentals of Facebook campaigns and how the structure works.
Understand Your Facebook Audience. You will also know what is the perfect audience for photographers. Hint - it's not what you might have been led to believe by so called "gurus".
In Day #11 of the challenge it's time to launch your Fully Booked Marketing Campaign! We'll show you step-by-step in detailed videos how to launch your campaign from scratch. This will take you less than 20 minutes!
Published Your Fully Booked Marketing Campaign. It's go time! By the end of Day #11 you will be launching your campaign and ready to generate leads!
In Day #12 of the training, we help you to understand the purpose of your "Lead To Discovery Call" pipeline. You've generated your leads, the next step is to earn your conversation with them! We've made this easy with our prebuilt pipelines and automations.
An understanding of what "Earning the Conversation" means. You will know why you need to earn the conversation.
Setup Your Lead To Discovery Call Pipeline. After you have completed the training, you will set up your lead to discovery call pipeline to help you manage your leads and turn them into conversations and bookings!
In Day #13 of the training, we help you become a master at having conversations. Knowing how to communicate with your leads, and how to build the desire for them to book and then invest in your artwork is laid at this stage.
A great understanding of the role of your conversations. You will understand how to use your conversations to create quality bookings for your business.
Introducing...
Success Accelerator #2
Weekly Live Q&A Call On Zoom
Having access to the mentor team every single Monday to ask questions live is invaluable.
Normally, our members pay $297/month for this access, but you're getting it for FREE every single Monday for 30 days!
This call is the perfect opportunity for you to ask questions, share wins, and network with other challengers.
We've shared an example recording from one of these calls to give you a sneak peak into what they typically look like!
Introducing...
Success Accelerator #3
The Fully Booked Challenge Community
As a member of The Fully Booked Challenge, you will get access to The Fully Booked Challenge private community.
This is an exclusive community group where you can network with other members of the challenge, ask questions, share successes, and build a network and community of like-minded, successful, fully booked photographers.
It also gives you access to the mentor team to help you overcome any challenges you face, or answer any questions you have, plus, helps keep you accountable to becoming fully booked!
Introducing...
Success Accelerator #4
The Fully Booked Engine Software
Get full access to The Fully Booked Engine software. This software is designed to fast track your success with your marketing and help you effortlessly manage your entire business.
Inside the Engine, you'll have:
In-Depth, Engaging Conversations With Your Clients With The Multi-Channel Conversations Inbox. All of your emails, texts, calls, Facebook and Instagram DMs, all in one central location to make communication fluid and easy.
Easy to manage "Lead To Booking" pipeline that allows you to effortlessly turn your new leads into quality bookings.
Pre-built automations that include automated emails and texts designed to help you have more conversations with potential high-paying clients.
Manage Your Contacts notes and create specific tasks you need to complete for your client based on actions you take.
PLUS, the Engine also has the ability to become your one stop shop for managing your business...
Send beautifully designed email marketing campaigns to your email list
Build elegant landing pages, marketing funnels, and even host your entire website
Manage your social media postings to Facebook and Instagram from inside the Engine
Create and manage your entire studio calendar.
Easily take payments and send invoices to your clients.
Manage your business reputation by sending automated requests for Google reviews and responding to Google and Facebook reviews inside the Engine
Full reporting dashboard on your advertising, calls, and appointments
Starting with any new software can be scary. We take away all of that fear by gifting you the bonus of 2 FREE Onboarding calls for The Fully Booked Engine software.
CALL #1 - 30 MINUTE TECH SET-UP: On your first call, you'll work with our onboarding team over Zoom to set up all of tech requirements for The Fully Booked Engine. This will get all of that (sometimes frustrating), always boring set-up work out of the way quickly and easily.
Call #2 - 1 HOUR TRAINING CALL: On your second call, you'll be trained how to use The Fully Booked Engine software by our onboarding team over Zoom. This call is designed to get you familiar with how to use The Engine so that you eliminate that steep learning curve that comes with using a new software!
Starting with any new software can be scary. We take away all of that fear by gifting you the bonus of 2 FREE Onboarding calls for The Fully Booked Engine software.
Writing Ad Copy and creating ads can be hard. That's why we gift you our Ad Copy Inspiration file as a special bonus to help you fast track your ad copy creation!
Worried about having conversations with your leads? Don't be. Not only do you get access to our "Conversion Conversations: Creating Quality Bookings" training course, as a bonus we also include examples of the mentor team having phone calls so that you can fully understand and absorb how to convert your leads to quality bookings!
You feel uncertain about how to find clients and get bookings for your business
You struggle with consistency and don't know what marketing you need to be doing
You don't have a consistent marketing system to keep you fully booked
You've tried Facebook Ads before and they haven't worked
You'll have launched your Fully Booked Marketing System
You'll Have Generated Your First Leads
You'll Have Created Your First Quality Bookings
You'll Feel Confident Knowing You Have A Proven System To Keep You Fully Booked Every Single Month
The seasoned expert Ronan known as "The Thought Provocateur," has an impressive portfolio of multiple 7-figure businesses across different niches and is no stranger to the photography industry.
With over 30 years of experience as a vendor, he has insights into thousands of photography businesses through his roles as President of Client Success at Photovalue, 3XM, and The Fully Booked Photographer. His extensive business acumen and his position on the Board of Directors of PPA (Professional Photographers of America) make him an invaluable mentor in your journey.
Jonathan is the co-founder of The Fully Booked Photographer and is known as the “translator”.
Having gained experience across every aspect of business working for 3XM, he set up his own affiliate marketing business in 2020, where he has made up to $36,000 in a single day promoting other people’s products using Facebook Ads. Now, his main focus is on helping photographers to get leads and bookings using Facebook Ads and Marketing funnels.
He uses his extensive knowledge gained from working as and with elite advertisers to “translate” complex marketing strategies, ideas, and tactics into easy to understand and implement solutions and training specially tailored to photographers.
A third-generation Photography Studio owner, Bradley is our "Marketing Scientist".
Brad designed, tested, and built a lot of the funnels you will see inside The Fully Booked Photographer and uses them to fully book his Boudoir studio with his ideal clients. Brad has been so successful with his Boudoir studio that he has used the profits from his studio to invest in a substantial property portfolio.
To gain a deeper insight into Brad's photography business, watch the podcast episode below!
Photographer. Studio Owner. Published Author Marketing Wizard.
It's easy to run out of superlatives to describe how knowledgeable Jeanine is when it comes to running a successful photography business. Like Brad, Jeanine uses the same systems that we teach to book out her studio year-round with clients that value her work and business.
To gain a deeper insight into Jeanine's background and business watch the podcast episode below!
THE FULLY BOOKED CHALLENGE!
FREE! 30 Days Access To The Fully Booked Challenge Online Training Course where you'll discover the secrets of how to install the fully booked marketing system into your business.
FREE! 30 Days Free Trial To The Fully Booked Engine Software that is the CRM you need to fast track the implementation of your Fully Booked Marketing System.
FREE! 30 Days Access To Our Private Fully Booked Challenge Community, where you can share wins, ask questions, collect more insight, and get inspired!
FREE! 30 Days Access To Our LIVE Weekly Q&A Session With The Mentors On Zoom where you can get your biggest challenges solved, and share wins with your other challengers and mentor team.
BONUS #1 2 x FREE Onboarding Calls For The Fully Booked Engine Software To Help You Fast Track Your Setup And Get You Fully Comfortable With Using The Engine Software (Worth $299)
BONUS #2: Prebuilt Lead To Discovery Call Pipeline With Emails, Texts, And Automations That Are Proven To Earn More Conversations So You Don't Have To Start From Scratch
BONUS #3: Facebook Ads Inspiration File To Help You Fast Track Your Ad Creation
BONUS #4: Phone Call Examples Recorded By The Mentor Team To Help You Become A Conversation Specialist
Today: 100% FREE
You get a 30-Day Trial to The Fully Booked Challenge for just $1, so the first 30 days cost you $1. After the 30 Day Trial is over you'll have 4 options...
Option #1: Continue With The Fully Booked Challenge for $99/Month and retain access to everything mentioned above, including The Fully Booked Engine Software.
Option #2: Join The Inner Hive coaching, mentorship, and accountability program For $197/Month, but lose access to The Fully Booked Engine.
Option #3: Join The Inner Hive coaching, mentorship, and accountability program for $297/Month, and also retain access to The Fully Booked Engine software.
Option #4: Cancel your account and lose access to everything. There will be no cost to you other than your time.
After the 30-Day Trial you will be given 4 different options to take. Most of the people who take part in our challenge continue with The Fully Booked Challenge for $99/Month. Others upgrade to the Inner Hive, and some cancel.
The decision is entirely yours.
Inside the challenge, we will have crystal clear instructions on how to manage your account. We will be fully transparent with everything, and you will not be charged anything if you wish to cancel. There is no minimum commitments.
We take your card details, even though it's a free trial, for several reasons...
1) We need to take card details to automatically create your Fully Booked Engine software account. Without taking those details in advance, it is not possible to create an account.
2) Most people who do the challenge have success, and as a result, they continue on with the $99/month option. When we take your card details, this automatically bills at the end of your trial so it makes life easier for both our challenge members and our clients.
If you wish to cancel, you can do so at any time. If you accidentally forget to cancel your account before the trial ends, and you get charged $99, we will refund you the $99 and cancel your account once you contact us.
The Fully Booked Marketing system is being proven to work time and time again, in multiple countries, for multiple genres, at every time of the year. The one's who implement what we teach will have success. If you have doubts or do not implement as instructed, then it is likely to fail. If you can follow instruction and follow the basic instructions, this will work for you and help you to become fully booked.
The Fully Booked Marketing System works best with the following genres:
Family Portraits
Children's Portraits
Boudoir
Beauty
40 Over 40, 50 Over 50 etc.
Pets
Newborn
Maternity
First Birthday
Themed Sessions
High School Senior
In our experience, making it work for Headshots, Commercial Work, Branding, or anything outside of the above is difficult. We have not developed or tested the system for wedding photographers yet.
No, you do not need a strong following or any following to start with!
Yes. The Fully Booked Marketing system focuses primarily on Facebook Ads. You will be running Facebook Ads with the system.
We do NOT cover Google Ads.
We recommend having a marketing budget of $200 total to test your ads so you can get your first leads.
Absolutely not. The software is not a requirement for the challenge, it will just help you succeed faster.
© 2023 Photovalue Ltd. Trading As The Fully Booked Photographer / Business Success Academy